sixseven. (:
All the times we spent together...
Wednesday, 25 July 2007
saw this on smb and thought it may be good to post it here. (i'm so bored.) -yuanxin

Re: ILP question and instructions From: KELVIN TAN TUAN WEI 25-07-07
To: 07S67

Hi all,
Attached is the softcopy of the ILP instructions. To minimize admin costs, we shall stick to the same groupings which you had for the first ILP. (haha) Note that the score only contributes to class participation so for those of you who have hardly uttered a word or prepare much for tutorials, let this ILP be a chance for you to secure a good enough grade for that. Be ready to present it on Week 9. This week is week 5.

Regards, Mr Tan

here are the instructions i copied and pasted from the attachment
OBJECTIVES
· To investigate the market structure of a particular industry and the resultant behaviour of firms within the market, in terms of prices, possible profit levels and efficiency.
· To discuss the extent to which the structure of the industry and the behaviour of firms within it conforms to an economic model of the firm.

RESEARCH ACTIVITY (GROUP WORK)

Choose an industry you wish to investigate
1. Find out about the market structure of the industry based on the characteristics. For instance, how many firms are there in the industry? Do firms produce homogeneous or differentiated products and the range of products are sold? What barriers to entry and exit exist? Are firms interdependent? Is the aim of the firms to maximise profit?

2. Make observations about the nature and outcome of competition within the industry. For instance, are firms price-takers? Are prices similar? Can a firm price discriminate between different consumers? Is competition mainly price competition or is it based on other factors such as advertising or branding? Do firms earn supernormal profits? Are there recent cases of firms entering or leaving the industry and, if so, why did this occur? What do you think is the future prospect of the industry?

TIPS
You are likely to start your research in one of three ways.
· You might read an interesting newspaper or magazine article about a particular industry.
· You might have a personal interest in and knowledge of the products of a particular industry, for instance through part time job or a hobby.
· You may have a contact, such as a relative, working in the industry from whom you can gather preliminary information.

Gather information about the industry and the activities of firms within the industry. You may even want to obtain primary evidence by interviewing a company or an employee in the company in that industry.

STRUCTURING THE PRESENTATION
· Introduction to the industry you have selected
· Identify the market structure the industry belongs to.
· Analysis and evaluation - Outline the main features of the market structure of the industry you have chosen to investigate. Discuss the extent to which the structure of the industry or the behaviour of firms within it conforms to the economic model of the firm you have described, in terms of prices, possible profit levels and efficiency. You must support your findings with concrete evidences (data/figures).
· Outline the sources of information. What problems did you encounter in gathering relevant data? What data would you like to obtain but could not? To what extent were the data reliable?

INSTRUCTIONS
· Do this ILP in pairs or at most 3 per group.
· You are to present your findings to your class in a 5-minute presentation (of any form you would like – PowerPoint, video, etc).
· It will be graded and it contributes to your class participation points.

Presentations will take place in tutorials:
Term 3 Week ?

THAT'S ALL. BLAH. HAVE FUN MAN. (:
the siao one from 67 (: 「 22:58 」